Simple Systems

Simpler businesses scale further.

You don't scale a business by adding more to it. Once a week I write up the lessons I'm learning scaling my own company and helping clients scale theirs. Simple systems, not more moving parts.

One email a week. It's free, and you can unsubscribe in a click.

  • Simple scales

    Every lesson in here points the same way. Take something out, don't bolt something on.

  • From real work

    My own company, and whatever I'm building for a client that week. Nothing theoretical.

  • The misses too

    What I got wrong gets written up as well. Those weeks are usually the useful ones.

Written by Cristo Van Rensburg. I run Cornerstone AI, building operating systems for founders. This is where I think out loud about what I'm getting right and wrong along the way.