The Build is done for you. Some people would rather have the skill than the system, and some aren't ready to put $5,500 into something they can't picture yet. Both of those are fair, so there's a second door.
The Workshop is hands on training in a group setting. Two sessions a week for eight weeks, at most eight businesses in an intake, and you build on your own real work while I'm in the room with you. Not a course, not a community, and nobody is going to coach you. You turn up and do the work with someone who has done it before.
Here's the ceiling, said now rather than in week seven. What you build there lives on your laptop, under your login. It won't hold state between runs, your team can't each have their own access to it, and there's no permission model or audit trail underneath it. That part is what the Build adds.
Start there and move to the Build within 30 days, and every dollar you paid, team seats included, comes off the Build price.